Landing a spot on a TV or radio news programme or getting a quote into a print or online article is a powerful way of getting exposure for your business. Best of all, it’s free advertising worth thousands, or tens of thousands, of pounds.
But many organisations miss out on these fantastic opportunities because they don’t understand how the media works, how to work with journalists or are nervous about being interviewed.
If that’s you or your business, we can help with our Media Interview Essentials course.
One-day course | London | £495 + VAT
Course overview
Led by an expert journalist media trainer who will cover all the fundamentals needed to perform confidently in media interviews, whether they’re for TV, radio, print or online. With a range of theoretical and practical elements, the course will cover:
How to work effectively with journalists
Crafting key messages
How to handle tricky questions
The best way to prepare for media interviews
Real life case studies
Voice and body language tips
Print style interview with individual critique
On-camera TV interview, playback and individual critique
Who is this course for?
This course is for anyone who is required to speak publicly and to the media on behalf of their organisation. This includes spokespeople, as well as PR and communications professionals.
This ever-popular course is capped at six attendees to ensure a great learning environment for all delegates.
Why clients choose us
We’re at the heart of the media
PA Media are the national news agency for the UK and Ireland, with a client list which includes all major newspaper, TV and radio groups. This means we know what works and what doesn’t in interviews, so we are best placed to help clients better communicate their core message.
Course testimonials:
“I’ve attended a media training course before but this was far superior – a breath of fresh air with a good level of intensity, memorable examples and techniques to use in real situations.”
Head of Public Affairs and Communications, British Parking Association
“An excellent one-day course which covered everything from breathing exercises and
posture to handling difficult questions. I was unsure what to expect and apprehensive
about the recorded interview but the preparation for this during the course of the day
was fantastic – I will feel much more confident about saying ‘yes’ to media requests
in future!”
Public Engagement Fellow, University of London
Quality training for smaller budgets
The Media Interview Essentials course is ideal for organisations who want the same high-quality training as our bespoke courses but for more limited budgets. Delegates learn how to create media opportunities for themselves and their organisations, craft key messages that can ‘land’ and communicate with confidence in print and broadcast interviews.
What’s included for delegates?
Training with an expert journalist media trainer
Lunch and refreshments
Course notes to take away
A digital recording of their own TV interview, shared afterwards via email
How much does a course cost?
One delegate
£495 + VAT
Bespoke course
Get in touch
Enquire about Media Interview Essentials
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